2024年1月11日 星期四

論國泰人壽的企業文化-以理賠推託文化試探之

 論國泰人壽的企業文化-以理賠推託文化試探之

Answer

Cathay Life Corporate Culture - Exploring the Claims Culture

  1. Core Values: Cathay Life adheres to the "From the heart, treat with integrity; move customers, create value" service philosophy, establishing a core value of "all members serve, fair treatment" for sustainable development[1].

  2. Mission and Values: Founded in 1962, Cathay Life, with a mission as an industry pioneer, maintains core values of "integrity, accountability, innovation" over its 60-year history[2].

  3. Digital Transformation: Cathay Life embraces digital transformation, utilizing platforms like NAP to streamline processes, including underwriting and claims[3].

  4. Fair Treatment Commitment: The company actively reinforces its commitment to fair treatment through governance practices, shaping a culture of fair customer service[4].

  5. Positive Impressions: Visiting experiences reflect positively on Cathay Life's corporate culture, emphasizing care and insightful discussions[5].

  6. Social Responsibility: Cathay Life demonstrates dedication to social responsibility, contributing to various fields such as arts, sports, and social assistance[6].

Cathay Life's corporate culture revolves around integrity, customer-centricity, and innovation, with a commitment to fair treatment evident in its practices and values.

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