論國泰人壽的企業文化-以理賠推託文化試探之
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Answer
Cathay Life Corporate Culture - Exploring the Claims Culture
Core Values: Cathay Life adheres to the "From the heart, treat with integrity; move customers, create value" service philosophy, establishing a core value of "all members serve, fair treatment" for sustainable development[1].
Mission and Values: Founded in 1962, Cathay Life, with a mission as an industry pioneer, maintains core values of "integrity, accountability, innovation" over its 60-year history[2].
Digital Transformation: Cathay Life embraces digital transformation, utilizing platforms like NAP to streamline processes, including underwriting and claims[3].
Fair Treatment Commitment: The company actively reinforces its commitment to fair treatment through governance practices, shaping a culture of fair customer service[4].
Positive Impressions: Visiting experiences reflect positively on Cathay Life's corporate culture, emphasizing care and insightful discussions[5].
Social Responsibility: Cathay Life demonstrates dedication to social responsibility, contributing to various fields such as arts, sports, and social assistance[6].
Cathay Life's corporate culture revolves around integrity, customer-centricity, and innovation, with a commitment to fair treatment evident in its practices and values.
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